JCPenney, Dare to be Impressed Campaign

*First Place Winner- National Student Advertising Competition 2011*

25-34 your old women make up 16 percent of the population yet only 10 percent of JCPenney's sales. They are working with a stubborn consumer base and realistically have one more shot to win over the market segment after multiple failed attempts to shake its old, tired stigma. 

By providing a fresh tech savvy campaign paired with necessary and vital in-store changes, JCPenney dares their consumers to take another look and be pleasantly surprised by what they find. 

Store Redesign

By giving the store a much needed facelift, we immediately provide an incentive for customers to come in. Electronic mannequins allow them to browse through several looks while also helping them find the outfits they love.

Dressing Room

The dressing rooms come equipped with tech-savvy features such as i-pod docks to listen to music, take photos, and Skype. The rooms also provide touch screens to make shopping easier than ever.

Interactive Print

Unlike traditional clothing print ads where what you see is what you get, this interactive ad allows you to use your smartphone in order to browse through all the different possibilities JCP has to offer. These ads easily translate to men, children, and even things for the home.

Traditional Print

In order to prevent alienating the target market without smartphones, a set of traditional yet still interactive print ads were created with the same message in mind.

Interactive Outdoor

These larger than life extended billboards are motion sensitive and change the outfit of each woman as viewers walk by. Each model has several different outfits to try on so each walk by is a new experience.

Live Website

Pandora

This interactive runway show plays to the beat of your Pandora music. Viewers can give thumbs up or down to each look and their favorite styles are collected in a playlist and available to review and purchase later.

Black Friday Promo

JCP coffee carts will help give early bird customers an extra kick while providing great savings. Twist the sleeve to look at different outfits and then peel your favorite for special Black Friday coupons.